
The TREW Crew consists of diversely talented individuals whose lives revolve around sliding down snowy mountains. Some choose one plank and some choose two. Some free their heels and talk about freeing their minds. Others talk about tall PBRs and late night urban rails illuminated by truck headlights and camera flashes. Some are at the trailhead at 4 a.m. to start long climbs up tall peaks in search of sunrise pow turns. Some are on the first chair for a pow day, and some are on the last chair after shredding the pipe all day. Each member is original, each member pursues his or her dreams in the mountains, and they all wear TREW.

What can we say about Adam Ü? During the winter the best place to find him is near Chair 5 at Mt. Baker, either skiing underneath it flying off of everything in sight or riding up it, yelling at you to stop sucking and do something cool. However, you’re also equally likely to find him on an expedition in some distant mountain range in some exotic country, poring over maps and pioneering first descents. During the summer there’s a good chance he’s doing his marine biologist thing on a boat in the middle of the ocean, pulling golf balls out of whales’ blowholes or shooting dolphins with crossbows in the name of science. He’s equally likely to blow out your eardrums with the latest Metalmücil hit or croon your pants off with the most organic acoustic ballad you’ve ever heard. Free heel or fixed heel, mountains or oceans, electric or acoustic, he’s got it covered.